Style with conviction - this is the motto of the man who wears MMX. He is fashion-conscious and informed and checks where the clothes were made and the manufacturing conditions. Manufacturing methods which are both socially and environmentally acceptable are as natural to him as environmental integrity and regularly checking the quality of the products. The MMX customer is responsible, discerning and individual. He is ageless and pays particular attention to the quality and the perfect fit. But he is not dictated to by fashion. His decisions are made with care and a keen sense of what he likes. He is uncompromisingly stylish!